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Books : Third Coast: OutKast, Timbaland, and How Hip-Hop Became a Southern Thing
Digital Life Roni Sarig Average Rating:  out of 5 stars


 : Third Coast: OutKast, Timbaland, and How Hip-Hop Became a Southern Thing
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Third Coast: OutKast, Timbaland, and How Hip-Hop Became a Southern Thing
by: Roni Sarig

List Price: $16.95
Amazon.com's Price: $12.38
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Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 782.4216490975
EAN: 9780306814303
ISBN: 0306814307
Label: Da Capo Press
Manufacturer: Da Capo Press
Number Of Items: 1
Number Of Pages: 400
Publication Date: April 30, 2007
Publisher: Da Capo Press
Sales Rank: 587950
Studio: Da Capo Press




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Product Description:
The first in-depth look at a regional phenomenon that has exploded into a worldwide sensation: Dirty South Hip Hop.

Typically, more than half the top rap songs in the country are the work of Southern artists. In a world still stuck in the East/West coast paradigm of the '90s, Southern hip hop has dominated the genre--and defined the culture--for years. And the South's leading lights, most notably OutKast, Timbaland, and more recently, crunk superstars like the Ying Yang Twins and Lil Jon, have expanded the parameters of hip hop.

Third Coast is the first book to deal with Southern hip hop as a matter of cultural history, and the first to explain the character and significance of down South rapping to fans as well as outsiders. It tells the story of recent hip hop, marking how far the music has come sonically and culturally since its well-documented New York-centered early years.



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Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Reppin' the South
Roni Sarig does an amazing job of flipping the standard hip-hop history, by asserting the primacy of the South in hip-hop, both from a creative, popular, and sales perspective. He illuminates the family and industry links from the funk and soul eras of African-American music up through bounce, crunk, and trap music. He shows that the South has been a powerful presence in hip-hop for decades before it was readily acknowledged by the hip-hop media. The level of detail he includes is exhausting (in an fascinating way), referencing different scenes, rappers, producers, DJs, etc., through the years. Did you know Luther Campbell campaigned heavily for Janet Reno in her run for State Attorney General for Dade County back in the day? This is a tremendous work of invaluable research. Know your history!

IK

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